Ted Cole Joins Quest 2 Excel’s Advisory Board

Quest 2 Excel adds Channel Chief to its Board of Advisors


In October, we announced the great news that CRN Executive, Rauline Ochs, joined our Board of Advisors. Today, I am delighted to announce that Channel Executive Ted Cole has joined Q2E’s Board of Advisors.


Ted brings to Q2E over 30 years of hands-on leadership and execution in channel management, sales and marketing with a solid record of achievements.  He excels at setting strategy and growing sales to small and medium businesses through Solution Providers, Managed Service Providers, System Integrators, Service Providers and Distributors.


Ted was honored as a Channel Chief for eight consecutive years by Computer Reseller News for consistently advocating, promoting and executing effective channel partner programs and strategies across ADTRAN and in the industry at large. He also helped secure ADTRAN's ranking in CRN's 5 Star Partner Program for 9 consecutive years.


Ted brings a unique and pragmatic approach to help us focus on the key needs of the vendor/partner ecosystem. Our advisory board is deeply involved in the go-to-market strategy of our cloud-based partner insight and engagement application, adding value and driving long-term success.


One right of passage upon joining the Q2E team is creating an image of each member that embodies their personality. In honor of Ted joining the team, this is what we created for him:





Just as Ted has mastered the highway by riding a motorcycle, driving a mini cooper and a motorhome, he has mastered channel management having worked for ADTRAN, Cisco and Tandem overseeing sales, marketing and operations. He likes driving fast almost as much as working for fast growth companies. He is a visionary that leads with honesty, courage, integrity and trust.


Be on the lookout for future news as we continue to add experts to our Board of Advisors. These experts will help guide us as we continue to enhance our cloud-based application, Partner Optima, that empowers companies to dynamically create, engage, measure and scale business outcomes with all types of partners.